Google Analytics is another free tool from Google. It’s basically more than site tracking. What else can they offer?
Track downloading of files (links that lead you to file downloads)
Integration with AdWords (for those with AdWords account)
Trend Reporting (the screenshot I’ve seen reminds me of Stock Market Hehehe!)
Find out where your visitors came from
Cool analysis options (this is certainly good if you want to check if there’s a certain trend)
Executive Summaries
You do not need to be a programmer to use one. (copy and paste the code)
And of course it’s free!

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