Advantage of Outsourcing Product Marketing

According to marketing experts Dr. Ned Roberto and Andy Roberto, we can outsource the marketing of our new products to an outside marketing experts. The distinct advantage, they say, is the time advantage.

“You can outsource and succeed and you don’t have to wait until your own marketing team have been properly trained in new product marketing,” wrote the Roberto’s in their daily marketing columns. The outsourced team can be the learning base of your own marketing team. Your own staff can learn a lot from them in term of necessary marketing technology.

A case example is Nike. Nike is founded by former track and field champion and is now a popular company for designed and innovative sports footwear. Nike outsource everything, not only marketing, but distribution and sales, production, accounting and finance, HRD, even corporate planning. They focused on what they know best, designing and developing the best running and walking sports footwear