“Go-Givers Really Do Sell More” with Bob Burg

This week I welcome back to Your Partner In Success Radio Author and Speaker Bob Burg. Although for years he was best known for his book Endless Referrals, over the past few years it’s his business parable, The Go-Giver (coauthored with John David Mann) that has captured the imagination of his readers. It shot to #6 on The Wall Street Journal’s Business Bestsellers list just three weeks after its release and reached #9 on BusinessWeek. It’s been translated into 21 languages. It is his fourth book to sell over 200,000 copies.

Shifting your focus from “getting to giving” is not only a nice way to live life…but a very financially profitable way, as well.

When Bob Burg, coauthor (with John David Mann) of the international bestseller, The Go-Giver, speaks about “giving,” he’s talking in terms of “constantly and consistently adding value to the lives of others.” When you can take your focus off yourself and shift it onto how you can be an asset of value to other people, you’ll plant seeds of goodwill — of great will — that will come back to you many, many times over. And, not because of some magical, mystical type of thinking, but because it makes absolutely practical sense.

Bob has built his business, and shows others how to build theirs, based on one overriding, foundational principle:

“All things being equal, people will do business with, and refer business to, those people they know, like and trust.”

As Bob says, “You cannot control the economy…but you can absolutely control your economy.”

• Law #1 is the Law of Value
• Law #2: The Law of Compensation
• Law #3: The Law of Influence
• Law #4: The Law of Authenticity
• Law #5: The Law of Receptivity

A Year of Success

And did you know that Bob has also recently partnered with 5 time New York Times / Wall Street Journal bestselling author Larry Winget, Chief Fascination Officer of Fascinate, Inc., Sally Hogshead and leadership development speaker & consultant Mark Sanborn to create A Year of Success?

Your Partner In Success™ Radio Show

When: Friday, May 18, 2012

Time: 10 am PST, 11 am MST, 12 am CST, 1 pm EST (Check time zone here)

Where: Your home office telephone or computer.

Website: Your Partner In Success™ Radio

Call-in Number: 347-843-4988 begin_of_the_skype_highlighting 347-843-4988 end_of_the_skype_highlighting

We look forward to “seeing” you!

Lisa Manyon is an award-winning, #1 bestselling author, copywriting strategist and master of powerfully communicating marketing messages to increase results. A leading expert in copywriting, Lisa successfully challenges the notion that “copy is king,” with her message that copy is actually QUEEN, strategy is KING, and together they are the key to creating strong and effective results.

She is the creator of the new marketing model for success that’s changing the way people market today. Lisa tuned into tactics that consumers, especially women, were turned off by. She recognized that standard marketing techniques, especially in the copywriting arena, are antiquated and not as effective as they once were including; hyped-up claims, overly “sales-y” spiels, hard-sell tactics, broad-based messages, scare tactics, stretching the truth, false claims of scarcity, over-dramatizing pain and problems and more, Lisa shares a better way.

She’s found that the traditional copywriting formula of “Problem. Agitate. Solve.” isn’t resonating with women. Women are looking for solutions to their challenges. What’s really working is her new copywriting formula of “Challenge. Solution. Invitation.”

In the traditional formula we’re taught to highlight the issue, we’re told to agitate that issue to focus on the pain points and then we solve the problem. Manyon believes people are in enough pain. We don’t need to be agitated to make a decision. In fact, especially for women, when someone acknowledges our challenges (and really understands where we’re coming from), provides a helpful solution and extends a friendly invitation, we’re more likely to take action. Nothing truly flows when it comes from a place of pain and fear…

Lisa has been interviewed by mainstream media on the topic and created a program featuring her philosophies called How to Create Marketing Messages with Integrity: Attract Your Ideal Clients with Your Authentic Voice.

Lisa’s mission is to give women a voice to turn ideas into something that matters. She writes copy for conscious entrepreneurs, authors, speakers, coaches and artists who feel overwhelmed as they try to write their own content. She helps articulate big missions into marketing messages that truly resonate without feeling “salesy” or “icky.”

Well known for her Manyon Marketing Web Makeovers, website copy packages and Content Strategy Plans, Lisa helps her clients build relationships, attract ideal clients and ultimately increase income online. Her expertise in planning and strategy has helped generate over $40,000 in just one focused campaign. She is a master of matching your message to market in your authentic voice. Plus, she has a passion for helping people reach their individual goals. She helps transform dreams into manageable action steps with tangible results. Her passion for authentically sharing newsworthy messages has earned her recognition for press release and publicity results.

President of Write On ~ Creative Writing Services, LLC, Lisa has successfully operated her business since 2003. Additionally she has spent well over 20 years in the marketing trenches of advertising agencies, radio stations and non profit organizations. She is the recipient of the Charles Schwab Financial Literacy Award in The Hot Mommas 2011 Competition and is featured in the world’s largest digital library of role models for women and girls, housed at George Washington University. Lisa is co-creator of the 24-7 Web Sales Secrets Course and co-author of the #1 best-selling book Success Rituals 2.O – Winning Habits of High-Achieving Women: How She Does It and You Can Too.”

A featured writer for Today’s Innovative Woman magazine, Lisa’s blog received the 2011 APEX Award in Publication Excellence. Lisa is a Council Member and Founding Member of the Women Speakers Association, Founding Member of the Evolutionary Business Council, Expert Faculty for Business Brilliance University and more. She’s developed marketing training, participated in numerous speaking engagements, teleseminars and interviews. She publishes Manyon’s Musings and offers a complimentary Copywriting Action Plan to subscribers. To learn more about working with Lisa Manyon and Write On ~ Creative Writing Services or to schedule an interview, visit her website here.

You will discover…

• Why consumers really don’t need to be “agitated” into making a buying decision
• What people are responding to in marketing
• The NEW copywriting formula that helps you to truly connect with your ideal clients

Please join us live or listen on demand. You can also download the show in iTunes here.

Your Partner In Success™ Radio Show

When: Friday, April 13, 2012

Time: 11am Central (Check your time zone here)

Where: Your home office telephone or computer.

Website: Your Partner In Success™ Radio

Call-in Number: 347-843-4988

Say your small business is intending to release a new product. You put in many months or even years acquiring the product and researching your target audience. And after what looked like an eternity you are at last ready to present your product to the industry. Launching day arrived; you opened up earlier and are happy to flaunt your greatest smile to almost everyone who comes in. By mid-day you noted that while plenty of people come in, to have a look at your product, only a handful purchase it. Now this provided you something to consider critically. What might be drastically wrong with your product or service? Maybe there is not a single thing wrong with your product or service but there is actually something horribly wrong with your advertising technique.

When individuals are looking for products and solutions to take advantage of they usually choose ones that they are informed about or have long used. In this manner, they can be certain that they are receiving the most value for their dollar. So for a small business entrepreneur such as yourself who is just getting started in the business sector, it is essential to make an outstanding first impression. Sure, this can be achieved by featuring discounts and other special deals. You can even put a big banner in front of your shop unveiling your special launching sale. However, when not delivering the suitable impression you may as well think about hiding in your office and start thinking about what you need to change in your advertising campaign.

In spite of this you may be executing the correct trading technique and utilizing the right advertising and marketing trick. But did you examine your logo? That’s precisely what I’m contemplating. You might have missed the most vital part of your product or service; your small business logo design. Branding often tantamount to a company’s representation; therefore, whether it be trendy, classy, unique or monotonous it is crucial to design a logo that provides the right effect to the consumers. It doesn’t actually matter if you, your buddies or staff like or reject the logo. The main thing is the perception that it offers to your clients.

An effective logo must symbolize the business image appealingly and efficiently. It must additionally be sensible and useful as intricate logos often leave clients puzzled and speculating what is, in fact, being marketed or offered. Remember that less is actually more. Therefore, a clear-cut small business logo design will in all probability close the deal and allow you to get more clients. Unquestionably a vibrant and over-designed logo will certainly capture more curiosity, but no organization achieves success primarily based on their logo design. So a clear-cut adaptable logo is more prone to tempt prospective buyers to purchase your products and acquire your expertise.

A mixture of skill, concept and mind-set generally result in a good small business logo. A designer should be aware of this, so if you have no idea how to style and design your logo you should request their help. Keep in mind that an awful logo can destroy your image but a great one can promptly create name recognition that could increase product sales.

Herpes that creates strep throat known as streptococcus and it spreads effortlessly with the air flow if someone have contracted it coughs or sneezes.

The sickness is clinically determined by physicians depending on the symptoms how the sufferer presents and following handling an example of strep customs removed from the throat with the aid of a cotton wool ball. If it seems sensible streptococcus treatments must get started shortly because the popular infections needs to be eradicated previous to it arises .

Strategy to strep throat is quite easy, they allow this through medication or it is usually given pure approaches, according to what the patient decides. Also you can put together a modest amount of drugs with treatments. Always speak with your physician before choosing any type of procedure. Never start treating oneself with out guidance from another person particular due to the fact you do not know what steps your strep throat has advanced of course, if the solution you’re looking at gives positive results.

The treatment utilised child take care of strep throat is anti-biotics, simply because they’re quite effective against infections. What kind and amount of prescription antibiotics to be considered is prescribed through the medical professional. Prescription antibiotic prescription medication commonly solutions strep throat in three days, but it must be used for 10 days as a way to eliminate all the microbes quit and prevent it from regarding-showing up. Just after ten days finito, no more signal of strep throat eventually left what is strep throat symptoms. Often the strep throat bacteria develops a tolerance to prescription medication. In this case the serving and sort of anti-biotic administered is changed what is strep throat symptoms.

Natural alternatives to medications are herbal tea and soup that will reduce the swelling of your throat, many normal water to help keep the throat from finding dry up, and a few herbs that assist the body to attack the infection what is strep throat symptoms. Among these the very best are great, sage and rose.You can strengthen your bodys immune system by permitting a great deal of relax and consuming sufficient foodstuff.

You can treat strep throat. You are able to select robust prescription antibiotics or home made remedies, but make up your mind rapid for the reason that popular disease can multiply and you then could have some critical troubles .

Many businesses in most different industries have, and pursue to, cut expenses, cut staff members, stop expansion, cease dealing, halt developing their people and so forth.

Now is a great time to exploit others’€™ trepidation, fear together with weakness.

I believe that Warren Buffett is known to insist the time to remain greedy is when others are afraid. However, no one can time a possibility perfectly. So, it is imperative we get ourselves in the correct position and get started making strategic moves to enhance your chances of taking advantage.

There are a variety of things that can be done, but let’s discuss at least one now. Step one is go embark on Defense.
Ask all your web visitors one question right out.

€œOn a scale of 1 to 10, with 10 getting great and 1 getting grim, how likely considering to recommend us to help others?
Anyone rating you a 9 or a 10 are generally your avid fans and advocates. Build a massive plan to include them in ones strategy. Here is a quick list of some things you have got to execute with this party:

• Collect referrals

• Get testimonials

• Ask for more company

• Develop alliances

• Share revenue • Co-market

• Create exclusive measures

Those who indicate a 7 or an 8 are generally passive. They are only your customers because they don’€™t find out about a better offer today. They are all set to jump ship if someone else gives them a small better deal. Something being a lower price or nicer terms is going to do it. It does not matter how long they have been customers. You are at risk with this group.
• Create a ranking from highest to lowest revenue.

• Contact them in revenue order today and determine you skill to make them really enjoy you!

• Once they explain, give it to them!

• Repeat doing this on a regular basis.

The objective is to do what it takes to get your score for a 9 or a 10. This online business school makes it clear.

Anyone for a 6 or lower can be a detractor or worse. They could be especially a cancer on your enterprise. Get rid of these now. Fire them in advance of they fire you!

Step two is to go on Offense.

Now here’s the means.

All your competitors are in exactly the same position. Except, they are certainly not playing defense. You must go and find your competitors passive people. Remember, those are the ones rating your competitor in regards to 7 or an 8. Find out who they are. Your sales reps should already know them. Once you keep these things identified:

• Create a position from highest to lowest revenue.

• Contact them with high to low revenue order.

• Ask them, What one thing is my competitor not giving you that I could furnish? 

• Once they tell you, give it to them!

• Repeat doing this with every one of your competitors.

Once you have landed them, convert them to an avid fan of your family. Remember, now is the time for the brave not necessarily the timid. Get more of this in management courses online.

The inner core is made up of Extruded Polystyrene, Expanded Polystyrene or Urethane Foam, all of which are high value materials for insulation. The care and outer skin of the fiberglass structural panels act synergistically when they are pressure laminated under conditions that are well controlled. This makes it stronger than the combination of all of its parts. Fiberglass panels are quite strong and when a structure is assembled in the proper way, it needs not a skeleton or frame to provide support if using them.

They are supplied to splines, adhesives and fasters in order to erect the building systems. They are much better to use than the conventional roofs, floors and wall methods of building and are more efficient as far as energy goes. They are anti draft and much more strong and quite than regular stud framed buildings insulated by fiberglass batt. In fact, fiberglass structural panels surpass a frame that is 6 inches in the area of being thermally efficient. Many places use these panels for filters in furnaces because they allow for the air to move through them so freely.

With less leaky air holes there are also less drafts, less noise penetrating the building and lower cost energy bills. It also gives the inside of the building a more comfortable feel that is more easily controlled. These panels can be compared to the I beam because the foamy core acts like a web and the facings are just like the flanges of the I beam.

All of the panel’s elements are stressed, the skin is in compression and tension and the core is able to resist buckling and sheering. When placed under a heavy load, the facings of the panels play the role of thin columns and the core acts as a stabilizer for the facing. It works to resist any force that is trying to deflect those columns.

The most thickness the core has the better the structural panel works to resist buckling so the larger the core the more strength and insulation it offers. In the long run, using these panels save you money and boost the resale value of the structure. As an energy star rated material, you can expect to save nearly half in the cost of energy and that means more money in your wallet. This really makes the benefits of building with fiberglass structural panels shine through!

For more information about Fiberglass Structural Shapes and Fiberglass grating Texas please visit defifiberglass.com

My point for telling you all of this is so that you understand that my business line rings in my home. This means that I had to develop an effective phone policy very early on so that family time was not constantly disrupted by a ringing telephone and so clients and team members don’t call late nights and weekends unless scheduled.

All the time management tips and tricks in the world will not help you get things done if you are not managing your telephone communications effectively.

The first thing as a business person you should ask yourself about incoming calls, is how am I handling them? Do I stop what I am working on and answer every single call that comes in? Do I let it go to voice-mail and respond when I can? Do I use a combination of email and VM to communicate with my clients?

I have found through trial and error that you shouldn’t answer the phone just because it rings. Scheduling phone time is actually a very common practice among professionals and as professionals we should accept that we are entitled to those same courtesies that other professionals receive. How often do you pick up the phone and place a call to your physician or attorney and get straight through? They have policies in place that allow them to get their work done without constant interruption. So should we.

I did this by putting into place certain telephone policies and tools.

1. Listed or Unlisted. Both my home and office numbers are unlisted and blocked. This means that my clients understand that when a blocked or private number shows up they can pretty well guess that it is me calling. Particularly as I have already alerted them by email that I will be calling at a certain time or time frame and want to make sure that this is a mutually convenient time to talk.
2. Family time. I make it very clear when accepting new clients that “family time” is just that and that I do not answer the phone at certain times during the evening or weekends unless we have scheduled that time to work on a time sensitive project. Once I explain that the phone does ring in my home, clients are aware that calling at all hours, even when they just want to leave a voice mail is disruptive and they are happy to use email as communication during those times. It works out well for all of us!
3. Returning calls. All incoming calls are answered by the end of my business day. Period.
4. Toll Free telephone number. While I do not publish my home or cell phone numbers, I do have a toll free number on all of my websites, business cards and other print collateral. This number rings through to a a virtual phone system that was designed for entrepreneurs. I have been using Grasshopper for years and highly recommend this service which starts at $9.95 per month. My invoice only ran over $25 one time and that was because I made the mistake of actually answering a call. After that, we made sure to set my virtual phone system up with multiple voice mail boxes for my various business entities and made sure that this line DOES NOT ring in my office. When a call is received, the caller leaves a voice message which is then sent to my email box as an mp3, therefore allowing me to answer the call within a reasonable time, but without disrupting my work flow.
5. Land line or cell phone? One of the big questions I am hearing these days from new Virtual Assistants/Online Business Mangers/Virtual Entrepreneurs is whether they need a land line. In my opinion, yes. I find that most cell phones have rather sketchy reception and that few second delay in transmission means that you are invariably talking across one another. A land line is just not that expensive. If your business can’t afford the cost of a land line, you really should be looking at your business model. Your telephone service should have three things at a bare minimum. Caller ID. Voice Mail. Unlimited long distance. I have clients all over the world and having a good long distance plan is mandatory for my business.
6. My personal cell phone. My clients do have my cell phone number, but are expected to use it only when I have advised them that I will be away from my desk either all of part of the day and I do want them to be able to reach me if needed. Frankly, I am not one of those people who has their cell phone attached to their fist at all times and most of the time mine is either in the car or the battery is dead. I really only use it when I am away from my office.
7. Speaker phones. I am of the school that thinks answering or placing calls using speaker is both lazy and rude. When a client calls you and you are expecting that call or need to take the call even if you are busy doing something else, be courteous and pick up the phone. There may well be a point during the call that you need to place the caller on speaker, particularly if like me, you are making website changes on the fly while the client is on the phone, but always make it a point to always ask permission to do so. Speaker phones can give the caller the impression that you’re not fully concentrating on his call, and make him think that his call isn’t private.

If you only have one line in your home office that does double duty as your home and business line, consider recording a professional voice mail that every caller will hear and just let your family and friends know that they are also reaching your business so they understand when your messages changes from something cheery and chirpy to something more professional.

Train everyone else who answers the phone to answer the same way, including other family members if you’re running a home-based business. Eventually of course, you will want to transition to a dedicated line for your business. Also check with your telephone company to see if they have something called distinctive ring (or something similar) which lets family members know when a call is personal or business.

It’s tough to maintain a great relationship these days- you’ve got to be tough to do it!

Of course you need love, but you also need:

• Confidence
• Courage
• Discipline
• Perseverance
• Compassion
• Respect

Just as a martial artist needs practical techniques for personal growth and self-defense, you need practical techniques to create and build a healthy relationship and protect it from the turmoil and temptations of contemporary life!

• Open, honest communication
• Identifying your needs and acknowledging your partner’s
• Picking your battles
• Building the “we” without losing “you!”

Dr. Jackie Black, author of “Meeting Your Match” and “Couples & Money” joins forces with Jim Bouchard, author of “Think Like a Black Belt” and “Black Belt Power for Everyday People” to give you the mindset, philosophy and technique you need to cultivate a healthy and happy relationship!

Your Partner In Success™ Radio Show

When: Friday, February 17, 2012

Time: 10 am PST, 11 am MST, 12 am CST, 1 pm EST (Check time zone here)

Where: Your home office telephone or computer.

Website: Your Partner In Success™ Radio

Call-in Number: 347-843-4988

We look forward to “seeing” you!

The downside to having a website for your business is that you have to ensure that internet traffic can actually find your website.  How will people who use the internet even know your website exists if they can’t find it? If you don’t take the necessary steps to ensure your website is ranked accordingly within the major search engines; they can’t!

Search engine optimization can help your business.  SEO can place your website possibly within the top of the search engine results.  Help from SEO will not only aid with increasing sales for your business but also increase the flow of internet traffic to your website.  SEO can also aid with your products visibility while improving business relations with your current customers.

The first mistake you could make in becoming a business website owner, is to disregard how important the internet search engines can be to your business.  Internet search engines drive the majority of internet traffic.  Internet users click on links found within the search engine result pages.  If you can get a decent ranking with your business site within the major search engines, you will stand a great chance of success, for website.

You must ensure that your website is appealing to your visitors.  There is no need to draw any visitors into your business website, if you do not have relevant content or a website which internet users find appealing.  It does not take a long period of time someone to decide if they like or dislike your website (less than 3 seconds on average).  Your focus must be to grab their attention when they stumble upon or find your website through a search engine.

If you are not an SEO expert then you might want to consider hiring one.  SEO experts can improve the traffic to your commercial website, while aiding your business to be competitive with other online businesses.  SEO’s offer many services which your business could greatly benefit from.  Website reporting, search engine submissions, link popularity building, as well as monthly maintenance are a few of the things, which SEO’s can offer your business website.

SEO’s allow companies no matter what size to advertise their products and services with the power of the internet.  If you are uncomfortable, hiring an individual SEO expert, then a search engine optimization company might be right up your alley.

SEO companies or individual SEO experts can be a great help, with maintaining your website, as well as your page rankings.  If you choose the right company for your business site, you will eventually see the results in not only the growth of the internet traffic to your website; but also profits.

Dondi Scumaci is an international speaker, author and expert in professional and personal development. Her best-selling book Designed for Success: The 10 Commandments for Women in the Workplace empowers women to be more effective, successful and satisfied at work.

In Ready, Set…Grow! Scumaci expands on the mentoring theme, offering a blueprint to rediscover your passion, overcome your fears, and create the life you’ve always wanted. “Grow is about life well-lived,” Scumaci explains. “This book helps people break through the barriers and design a life that really works!” In her latest book, Career Moves, readers will discover a powerful story. They will also learn to write their own story of success.

Scumaci is a sought-after consultant for strategic design sessions, management retreats, professional conferences, and keynotes. Her dynamic presentations have made a proven, lasting impact on corporations across the United States, Canada, the United Kingdom, Australia, South Africa, Kenya and Europe.

We will be talking about why value goes untapped and strengths are often unrecognized, underutilized and unrealized. We will also be speaking about marketing and how to bring your strengths and skills to market.

Your Partner In Success™ Radio Show

When: Friday, February 10, 2012

Time: 10 am PST, 11 am MST, 12 am CST, 1 pm EST (Check time zone here)

Where: Your home office telephone or computer.

Website: Your Partner In Success™ Radio

Call-in Number: 347-843-4988

We look forward to “seeing” you!