Content Is NOT King For Search Engine Ranking

Content on your webs|ite is important because it lets the sear|ch engines know what your websi|te is about (or better said, what theme your site should be allowed to rank for in the search results). Content is also important for your site visitors, especially if your websi|te is an information site. But, can content get your small business website a good search engine ranking in of of itself?

There are those that love to say, “Content is King” and all you have to do is have good, unique content and the sear|ch engines will love you….but, let me clarify.

The content has to be so unique that other webm|asters love you above all others who are writing and publishing on the web when it comes to your w|eb page topic. When other webs|ite owners talk about your content and point to your dom|ain, you are earning what are called, authority links.

Let there be no doubt, here. It is not content that is earning you a rank in the sea|rch engine|s but the links pointing to your site from other websites. Granted it may be your content that is drawing links but the point I want to push here is that you need LINKS. Content, alone, is not going to get you a good ranking in the search engines no matter how wonderful it may be.

There are those that would debate this. For example, in the newest edition of “The VEO Report” from Colin McDougal, McDougal states: “Ignore the engines they will find you eventually if your content is good,” but this is a bit of an oversimplification of a very important understanding of just how sear|ch engines use on-page content to rank a page from any given web|site.

Jerry West of SEO Revolution is a much more reliable source. He states “If I create a site with great content, and I never do any SE|O or SE|M work, the search engines never find the site. The sites just sit and rot. You have to market, market, market.”

The “SEO or SEM work” that Jerry is referring to is getting links to your site as well as getting traffic from sources other than the sea|rch engi|nes. Any smart small business website owner will invest in the SEO Revolution newsletter to stay up-to-date with current and TESTED stratgies for getting traffic to your web|site and making your online biz a profitable success!