Possibly the most misunderstood part of being an entrepreneur success is understanding how that success has little to do with your technical proficiency. In his book, The E-Myth Revisited, Michael Gerber introduces what he calls The Fatal Assumption.
According to Gerber, The Fatal Assumption is: If you understand the technical work of a business, you understand a business that does that technical work.
Let’s look into why entrepreneur success may be eluding you
Did the following happen to you? You were working for someone else, maybe you were a barber, engineer or writer. There was a moment when you had an entrepreneur idea you could run this business much better than the duds you were working for. You were great at your craft, why not start your own business and become an entrepreneur success?
In the process, the barber opens a barber shop, the musician opens a music store, the real estate salesperson opens a realty business, etc. If this is what you’ve done and entrepreneur success has been slow to follow, you’ve fallen for The Fatal Assumption.
You figured that if you’re a great barber, you’re automatically qualified to run a barber shop. You figured that if you’re a great musician, you’re automatically qualified to run a music store.
To quote Michael Gerber, In fact, rather than being their greatest single asset, knowing the technical work of their business becomes their greatest single liability. For if the technician didn’t know how to do the technical work of the business, he would have to learn now to get it done. He would be forced to learn how to make the business work, rather than to do the work himself.
Think about it. Doesn’t running a music store require a completely different mindset and skill-set than playing an instrument? Doesn’t running a barber shop require a completely different mindset and skill-set than the technical work of cutting someone’s hair?
Getting inspired with a great entrepreneur idea and then turning that idea into success are two separate things entirely. If you’ve become disillusioned in your business, give this some thought. You may not be the failure that you’ve come to think of yourself as. You just confused your awesome ability as a salesperson, musician, writer, carpenter, etc with the ability to run a business wrapped around the same area.
You can learn what it takes to run a successful business and find entrepreneur success. I suggest reading The E Myth Revisited and discovering how to turn your business around.
