Does Pagerank Really Matter?

There have been many debates over the question of the relevancy of Pagerank in determining your website’s position in Google’s results. Here we will discuss what is really important.

The question is: Does Google PageRank really matter?

There have been many debates over the question of the relevancy of Pagerank in determining your

website’s position in Google’s results. Here we will discuss what is really important.

What is Google Pagerank?

You can read the official wording on what PageRank

here before moving on with this tutorial

if you would like.

Basically, PageRank is a system of measuring your website’s popularity. This is measured by looking

at how many other websites link to yours. It is not necessarily the number that is important, but the

quality of the inbound links.

According to Google’s PageRank page, “Important, high-quality sites receive a higher PageRank,

which Google remembers each time it conducts a search.” This would mean that the higher your

PageRank, the higher you will rank in the search engines.

However, immediately following this statement is another, more important one: ” Of course,

important pages mean nothing to you if they don’t match your query. So, Google combines PageRank

with sophisticated text-matching techniques to find pages that are both important and relevant to your

search.”

What does this mean? Well, it means that PageRank is only one of many factors that Google looks at.

Unfortunately many search engine marketers have become obsessed with PageRank. They think that it is

the perfect measuring tool for how a particular website is doing. They think that if your PageRank

is low, then you are having problems. If it is high, then your site is doing great.

This is not always true. In fact, it is rarely true.

My site DXCurrencies ranked high in the Google search

engines long before it even had a decent PR rank. I think even now that it only has a PR5 on its main page.

What does this mean? This does not mean that PageRank is not important. If all things are equal (keyword content, keyword

placement, etc.) on a website then the PageRank will make a difference.

What it does mean is that you should only worry about PageRank so much. I have seen certain sites sell advertising space for up to

$10,000 a month because the page on which the advertising would be found had a PR9 ranking. Imagine how many visitors you can

get to your website for $10,000. The importance was placed to much on the PageRank of the link rather than the number of visitors it

would actually drive to a website.

In Conclusion…

Here is what is important: Focus on building a site that will rank high in the search engines. One of the factors that you

need to take care of is PageRank, but it is not the only factor.

Do not get obsessed with it, or you will waste a lot of your valuable time.