You think you’ve just signed up someone new or you’re about to close a sale, and your prospect comes up with an objection! Objections from prospects and customers are simply their way of saying “I need more time or information, before I can make a decision to join you, either as a customer or as a team member.
Getting objections in the sales process is natural, so you should be prepared for them. And although you probably hate the thought of new prospect coming up with and objection (for fear of losing them), this is natural to. So do not fret, there are a set of simple skills you can learn about overcoming sales objections.
Actually, you should welcome sales objections because it’s only when your prospects object to something which they are not entirely sure about, that you know for sure they are interested in your business in some way. ‘I don’t have the time’ is an objection I’ve hear dozens of times.
But the good thing when you hear this is that it may indicate that your prospect likes everything about the opportunity. Your job at this point is to help the prospect over come this issue, and there are several ways to do this and get the sign up.
The best way I’ve generally found is by saying something like ‘We all have twenty four hours in a day, no matter what we do right now and if you really want to improve your life and perhaps quit your job someday, YOU have to make the time.
You should be prepared and in waiting anticipation of sales and prospecting objections, because you’re going to get a lot of them throughout the course of your network marketing career. When you do this, you won’t be be surprises when you get them and you’ll be able to handle them quickly and provide the right answers. Again, making the sale or getting your prospect to join your growing team.
Understand that an objection isn’t a rejection. And no matter how personal you think a prospects objection can be, it rarely is. Objections are merely a prospect or customers way of making a buying decision. By ojecting, it gives them to justify to themselves that they are doing the right thing by joining your network marketing organization or buying a certain product.
A prospect who says no is maybe saying they just need to hear more about how your opportunity is going to help them make their lives better.
So in future when you are dealing with objections, bear the following points in mind:
Children are the best sales people on the planet. No matter how many times you tell them ‘no’, they don’t hear it and continue asking. So when your prospect says ‘no’, of course you should keep it at the forefront of your mind, just don’t let it register on your face.
Get excited when you get an objection, because it is a postive sign the person you are speaking to is interested. Getting none, will normally mean they are not interested.
When you do get objections, whatever you do – DO NOT TAKE IT PERSONALLY! So don’t get defense and try to justify yourself. You will look bad and unprofessional and you will more than likely lose that sign up!
Don’t tell prospects more than they want or need to know. By holding back some important information, you are better equiped to use this later to respond to an objection. When you do this, you look really great in your prospects eyes because you will be fluent in the message you give off; that you are professional and take your business very seriously.
Here is how to manage objections.
First, you should double check that you understand a particular objection. The person may say ‘The price is too high. You could reiterate that in the form of a quesion, ‘The price is too high?’ Listen for the response, let them speak.
When you are certain they are ‘sure’ it is the cost which is in objection, ask them ‘what was the kind of price you thought it would cost?’ Again, let the prospect answer. More often than not, they have nothing to make a comparison with! This could mean the ‘deal’ is sealed, or, they are wasting your time.
Secondly, always empathize with the customer. When you empathize with someone (and you mean it genuinely), they will realize that you understand how they feel or their concerns. ‘Yes, I understand’ or ‘I appreciate what you are saying’ are great examples you could use.
Thirdly, you need to make certain that an objection is real! If the concern is about price, try this ‘So your only objection is price? If you can convince yourself that the fee is reasonable, and that you are going to benefit from joining, are you ready to get started?’
If the answer is not ‘yes’, this means the objection is false. At this point, you have no need to answer their concerns and you’re probably not going to get the sign up or make the sale. Not today anyhow. If a concern is genuine, respond with the benefits of what your business has given you.
