HOw to be more Social and Make Sales

A social person will make more contacts. A Social person will be able to convert their contacts to sales. Being social can be an easy thing to do, and it shouldn’t be something you’re either good at or not. You can learn to become a more social person – if you want to.

If the only contacts you have are the people you work with every day you are limiting your ability. When you go out and act social you will meet new contacts that you never could have if you had not been social with someone after hours.

Things you Should Do:

Initiate conversation – A lot of people, while out, wait for other people to talk to them. Becoming the person that initiates conversation and breaks the ice is, as they say, half the battle. When you feel more comfortable doing this, you’ll find yourself meeting more and more interesting people and gaining fruitful friendships.

It can be somewhat daunting at first because of fear of rejection or being shut down. This will almost never happen. At worst you’ll receive a closed yet polite response. Just remember, people are out to be social. You have small groups of people who are sticking to themselves, but that doesn’t mean they don’t want to meet new people.

Smile – If you look like you’re unhappy you’ll be less approachable. This is an easy step to appearing open and social. When you initiate conversation, your smile should be mirrored and rapport will build from there.

Enjoy your company – When you look like you’re having fun you are instantly more likable. People want to know fun people, someone who enjoys company. While out with friends, have a good time. It may seem obvious, but many groups of people head out and do nothing but scan the room.

Acknowledge randoms – This can be as simple as a smile and a nod. When you make eye contact with a stranger, acknowledge it. If your smile is reciprocated, this will be an easy introduction. Later, initiate the conversation.

One of my favorite things to do while out is make friends with random people. How else do you make new friends? You’ll find the most fun and personally suitable people come from these random encounters.

Dress the part – I don’t find this the most important step, but it does make life a lot easier when you look like you belong somewhere. Now, I don’t mean losing any individuality. I mean don’t go out of your way to look unapproachable.

If you just came from work, for instance, loosen up. Unless it’s an after-work crowd you’ll find yourself out of place and more likely not to be approached. Personally, I don’t adhere to this rule very much, but it will make yourself that much approachable.

Then again, individuality goes a long way. Be yourself.

Listen – People enjoy talking about themselves. The worst, however, is when someone only waits for you to stop talking so they can begin again. Take a genuine interest in people. People are very interesting, so actively engage in a conversation. There is a lot to talk about in this world, small talk isn’t all that necessary – particularly because it can be painfully boring.

Converse, don’t rant – The best way to get good responses out of people is to ask good questions. Avoid what do you do’ and nice weather’ etc. Talk about something that interests you. People love explaining things they know, so when you don’t know what someone is talking about, ask them. Don’t pretend like you know, they will be more than happy to teach you.

Keep eye contact – Don’t scan the room while talking to someone. It is a clear indication you’re not interested in the conversation. If you really have no interest in what someone is saying, change the topic. Or excuse yourself. There’s a million reasons to end the encounter; not every conversation has to be meaningful.

Keep open body language – Whether alone or not, avoid closing yourself off by crossing your arms etc. Remain open, remain active. People will generally not approach wallflowers. And in any case, what fun is there to be had just standing around?

Do stuff – It’s hard to talk about your day when you haven’t done anything. Don’t think that you don’t need to do any work in a conversation. Try to engage the other person and be interesting. Call on another time you were at this particular venue. Did you read something interesting today? Mention it and ask opinions. Everyone’s got them.

Things You Do Not Do:

Sit on your phone – In conversation, or in good company, I generally ignore my cell phone. Unless it is to arrange meetings etc, I’ll let it go and return the call when appropriate. There is something very rude about being in the middle of a discussion and being interrupted by a phone call. You’re left in the lurch, sipping your drink with no one around.

Ignore randoms – As previously stated, meeting random people is excellent fun. You don’t need to launch into a discussion right away, or even really care about the person at all. But being polite and open to interaction will go a long way.

First of all, you might make a new friend. You might score a new sales deal. Secondly, if you are open to anyone approaching you, low and behold, you will look more approachable and find more people initiating conversation with you. You’re making life easier!

Dwell on smalltalk – I’m quite adverse to smalltalk. You really don’t need to ask the standard interview’ questions. What do you do? etc. A lot of people have fairly uninteresting jobs and know that. People are out to forget their work lives, so why bring it up?

Granted, it’s an easy way to get a general picture of someone, but do you need it? Wouldn’t it be better to ask more pertinent questions like, How is your night going? or Have you been here before? Ask what someone is drinking or ask a lady where she bought their shoes.

Smalltalk indicates almost no general interest until you come up with something out of the ordinary – like I write blogs for a living. Likewise, if you’re a student, don’t talk about school.

Get blind – If you’re out to be social, becoming a drunken zombie will do you no good. I’m not going to say it never happens to me, but if you want a fruitful evening, stay at least somewhat conscious. It’s easier to talk that way and vomit will destroy any business deals.

Criticize – It’s OK to give your critique of the music or selection of beers, but don’t let it get you down. No one has any fun with someone that’s continually upset about little things. You might be at a dive, but still enjoy yourself. You generally have the best times in the worst places possible.

Judge people – You’re making it very hard for yourself when you are continually judging people before talking to them. Almost no-one’s personality matches their look. Just because someone isn’t enjoying their company – as mentioned above – doesn’t mean they want to be shut out.

Go out of your way to approach wallflowers and people who aren’t smiling. You may not get a great, or even polite, response but don’t let that deter you. Some people don’t realize they are putting out particular signals and you’ll be pleasantly surprised when they suddenly brighten up by your witty comments.

Most important:

Don’t feel like you have to do anything. You’re out for your own reasons and want to do your own thing. Just because this is an possible opportunity to make business contacts do not be selling. Make the contacts and flip them only when the time is right. As a good sales person you will know when that time is.