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With the explosion of the internet, the network marketing industry has undergone some dramatic changes in the last 18 months. Few network marketers today have realized that in order to build a successful MLM organization, they will be forced to recruit on a daily basis for the lifespan of their business simply because of the attrition rate in the industry. According to Mike Dillard, the creator of the groundbreaking Magnetic Sponsoring System and now the revolutionary MLM Traffic Formula, network marketers can still create a long-term business that is literally immune against attrition and competition forever.
“This is the new reality of network marketing… the very economics of MLM are changing. The cost of sponsoring a new rep in the cold market continues to spiral upward, while the actual return and lifetime value of that rep continues to decline,” Mike Dillard notes.
So how do network marketers build a successful MLM business in the 21st century when on average a new recruit will only stay for 3 months? How do they become and remain ethical leaders, responsibly using the power of the internet to market their business opportunity? And how do these home business professionals best communicate and build relationships with their prospects and downlines?
The MLM Traffic Formula is not about prospecting, scripts, follow-up calls, sponsoring, or even downlines. It’s about building an EMPIRE. For Mike Dillard, that is really at the heart of the MLM Traffic Formula. Network marketers must first realize that their business is much bigger than just an MLM product or opportunity. Basically, it’s about building “the core asset of “YOU Inc.”, which is your list, and the relationship you have with the people on that list.
Even beforeThe MLM Traffic Formula was officially released, there was early evidence that it actually worked. “The Formula” has already produced real results for its creators, Mike Dillard, Tim Erway, and Tom Bell. Using this revolutionary strategy, they sponsored 1,732 distributors in 31 days, with an average product purchase of $100. They used advanced traffic generation and lead monetization techniques to get 6,742 free leads in a single month, and make over $11,000,000 in the last 5 years.
Interestingly, The MLM Traffic Formula also seems to work for their students. Two young network marketers who participated in the initial MLM Traffic Formula tele-seminar series in early Spring ’06 claim to have generated an average of 25 free leads per day using what they learned in the course. Their actual numbers in the last 45 days are 1,190 free leads generating them a total of $1,620 in upfront commissions alone.
Whilst The MLM Traffic Formula may be the most advanced Internet Marketing course ever created just for network marketers, it is important to note that the Formula is not about “giving a man a fish, it is really about teaching a man to fish”. Network marketers can learn invaluable marketing knowledge and skills, such as how to generate the best live leads in less than 30 minutes using Google Adwords. Learning effective copywriting techniques and SEO strategies to get top 10 listings and dominate the search engines for their business opportunity can potentially turn these marketers into the top leaders of their organizations.
But according to author and creator Mike Dillard, it’s not enough to learn how to generate leads online. To be truly successful in network marketing, what you really need to learn is what to do with those leads. So apparently The MLM Traffic Formula is much more than a guide to online lead generation. But whether it turns out to be a blue print for building a million dollar empire remains to be seen as early students’ success stories are yet to unfold to their full potential.
More information on the launch of this “empire building” MLM Traffic Formula as well as other essential network marketing resources can be found at www.TheMLMTrafficFormula.com.
Copyright Luc Andria
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From the article: "it's not enough to learn how to generate leads online. To be truly successful in network marketing, what you really need to learn is what to do with those leads." I think that's about the key element in the whole thing. When it comes down to it, you can get hundreds of thousands of "leads" just by going through the white pages. What makes an actual internet lead valuable is its applicability to a certain field. So the value is not in the name .. or in the number of names, but what you do with the name. That's something our lead company is working on right now with some of our new initiatives, and I'm glad I saw this article to help with my perspective.