Looking At Some Advertising Principles That Work

Marketing research has proven that those companies who advertise their products makes the most money. But what kind of advertising makes the most profit? If your look and study giant firms like Procter and Gamble Coca-Cola or Wrigley’s Chewing Gum one can see some lessons why their kind of advertising succeed.

Coca-Cola is regarded as the world’s greatest brand. For more than a hundred years, they sell refreshment. Lesson? You don’t have to be original to succeed. You only have to find the most appropriate appeal for your product or service.

In Wrigley’s Chewing Gum it is interesting to note that their advertising is so simple and mostly very dull. No tricks, just original ideas. It repeats the name Wrigley’s in their pack and state how refreshing their product is. But there is still a lesson to be learned here: You must offer a benefit for your product in order for your product to generate sales.

Wrigley’s offers refreshment and emphasize that chewing gum can be good for your teeth. Is it true? Chewing gum increases saliva, and saliva cleanses the mouth. The lesson here is: Truth works better than advertising that lies. Lies not only fails to sell, they unsell. If your lie gets found, all your money would be wasted and you also anger the customer. The advertising lesson, don’t lie.