Microsoft Launches “Safety Is No Game. Is Your Family Set?” Campaign

Microsoft is thinking about the children. In a new initiative to educate parents and other caregivers, MS is launching a campaign to explain the different ways they can limit a child’s exposure to inappropriate games and other content. To publicise the move, MS is sponsoring a nationwide bus tour and teaming up with the Boys & Girls Clubs of America and Best Buy.

From the press release:

The “Safety is no game. Is your family set?” campaign will showcase ways parents and caregivers can limit children’s exposure to inappropriate video games and movie content. They will also learn how to block unwanted online contacts by using tools such as Xbox 360 Family Settings. The Xbox 360 Family Settings are built around a password-protected feature that lets parents and caregivers decide who their children can interact with online and what video games can be played, based on the game’s ESRB rating. Parents and caregivers can use Family Settings to set permissions that allow all members of the household to enjoy Xbox 360 appropriately, including what DVD movies to allow, as well as controlling the ability to establish Xbox Live memberships and managing access to Xbox Live and Xbox Live Vision camera.

For more information:

• Press Release


• Xbox.com’s Family Settings Page


• staysafe.org