Public Speaking Without Fear

Speaking can be an effective way to demonstrate to potential customers what you know and how you can help them. Do not let the fear of speaking stop you from using this great, free marketing technique. Here are some tips that will help you overcome your fears and give a great speech.

Be prepared. Do not write out your whole speech and read it. There is nothing that will put an audience to sleep faster than listening to someone read. Instead, prepare an outline of your main points and put them on index cards or a sheet of paper. Use keywords to remind you of those main points.

Write your own introduction. Your introduction should include your credentials and other important points from your bio. Also include a call to action for the audience, such as that you will be selling and autographing your book after the presentation, or a reason for them to visit your Web site. Print out the introduction, double-spaced in large type, so it is easy to read. Send it to the person who will introduce you before the event, and take two copies with you on the day of the speech. Your introduction will get your speech off to a good start.

Dress comfortably. If your clothes are too tight, too short or otherwise do not properly fit, you will be thinking about your clothes instead of your speech. Do not dress in a way that will interfere with movement or breathing.

Check out the room. Arrive a little early so you can become familiar with the layout of the room. Where will you stand while you speak? Is there a microphone? How will the audience be seated? If you are using equipment, such as a projector, try it out to make sure everything is working properly.

Get to know the audience. As audience members arrive, introduce yourself and chat with them. It will reduce your nervousness later. After all, you won’t be speaking to a bunch of nameless strangers, you will be speaking to Steve, Diane, Jack, Julie, and all the other nice people you shook hands with earlier.

Breathe. When you first step up to the podium, take a deep breath before you start speaking. If you find yourself speaking too quickly, or inserting fillers such as uh, um, like, you know, slow down and take another breath before you continue.

Remember that the audience is on your side. They came to hear what you have to say. They are spending their time (and perhaps money) to be there, and they want to like you. Don’t assume they are waiting for you to fail. They aren’t.

With practice, you can become a confident, polished speaker. Take advantage of opportunities to hone your skills. Join Toastmasters or other organizations that give you the chance to speak in a supportive environment. After you survive your first speeches, you may find yourself looking forward to speaking and even enjoying it. Really.

Copyright Cathy Stucker, IdeaLady.com