Search Engine Marketing – Starts First, Not Last…!!!

One of the BIGGEST MISTAKE website owners do that they consider Search Engine Marketing (SEM) at the end. Most of the people start their online business in a wrong direction. For business related websites, achieving higher ranking in major search engines, must be on TOP priority. Let us see how Search Engine Marketing plays an important role on each step of your website’s success.

1> Domain Name Registration – When you are registering domain name for your online business, try to include your main keyword / product or service name with that domain. When you add important keyword in your domain name, it helps to boost your ranking in search engine databases for your important keywords. For example check Joel Comm’s – “Adsense-Secrets.com” domain name, now by looking at this domain name any one can get an idea that this website provides some Unique Secrets on how to make BIG PROFITS through Google AdSense.

Generally you can register 2 types of domain name, one with your company name to protect your brand, and another with your important product or service name to rank high in search engines.

2> Web Site Hosting – Choosing professional web hosting company for your website is one of the key factor for your online success. You don’t want web hosting company which will give you web space at cheaper rate and make your life miserable in customer & technical support. I have seen many CHEAP Web Hosting companies, which will host your website with Shared IP address. Now what is Shared IP address? It is a IP address where many websites will be hosted in a same single IP. So if any website is doing some illegal activities like Spam email marketing, illegal content etc…then search engines black list the whole IP address, and automatically all the websites hosted in this kind of IP addresses get black listed in search engines databases.

I feel if you are a serious about your online business then go for Unique IP address, it will cost you little more but on long term basis this decision will give you good returns. Also you can host your website on Shared IP address with professional web hosting company, who is providing quality hosting service at reasonable price. Before hosting your website, please check their clientele, company profile, testimonials, speak with some of their customers, check server uptime guarantee, ask for free trial and check service quality etc…

Reliable web hosting plays very important role in website’s success, so be careful while choosing web hosting company, otherwise your are closing the doors to rank your website even before developing it.

3> Web Designing & Development – Now this is very important and sensitive stage of your website development. Please remember “Your Website must be Search Engine Friendly to Rank High in Search Engine Results”. Most of the time web designers are expert in designing websites, but they lack in designing search engine friendly websites. Choose a web designing company who is expert in making search engine friendly websites. This way your website will be attractive to search engines and your online visitors. Again while going ahead please check company profile, their past work, testimonials and look for which are the websites currently ranking high in search engine results etc…

4> Search Engine Marketing is a continues process and not a one time activity. Stay away from companies who promises Submitting your website to xx,xxx search engines, Guaranteed 1st Ranking in all search engines. Please understand NO ONE CAN GUARANTEE 1st position in search engine results because of constant algorithm change. There are only 7-8 global search engines, which you need to concentrate to get quality traffic for your website. As search engines constantly making changes in their algorithm and becoming smart day by day. By considering this fact you require professional search engine optimizer to manage and maintain your website’s position in search engine databases.

Search Engine Marketing is a very powerful and cost effective way to get the right people on your Web site.

I hope this article will help you to grow your online business in a right direction.

Good Luck..!!!