Why You Should Use HootSuite

Social media can be a huge waste of time if done incorrectly. Tweeting, staying abreast of others’ tweets, it can suck away a lot of your valuable time. So what do you do? How do you make sure your Twittering doesn’t take over your whole business or non-profit?

Now there is HootSuite. “The Professional Twitter Client,” HootSuite has many pros that will help you keep the amount of time you spend on social media under control. Here are the best things about HootSuite:

It’s Convenient
HootSuite is web-based, meaning that you don’t need it installed on the computer you happen to be on in order to use it. This means that you can update and keep tabs on your social media accounts wherever you can find a computer.

It’s User-Friendly

HootSuite has great usability and layout. Your social media accounts are conveniently tabbed so that you can flip between them. The feeds are laid out in columns so that you can see your feeds in whatever configuration you like.

It Has Stats
HootSuite tracks the stats of your social media efforts. (If you use their ow.ly link shortener.) This will help you hone your efforts and get to know your audience.

So far, the main drawback to HootSuite is that it is directly connected to Twitter’s API, which means that it will probably crash occasionally. But overall, HootSuite is a great tool to help weave all of those stray social media threads into one cohesive tapestry.

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